Search Engine Optimisation ( SEO ) is the process of effectively modifying a website so it shows up high in result pages by search engines i.e. Google, Yahoo, Bing etc. by incorporating search engine friendly elements into a website. Any website gone through a solid search engine optimisation is more spider friendly than a non search engine optimised site. When a spider visits a web page, it looks for different kind of tags to collect information about your website. if those tags are not properly optimised or in other words, do not accurately reflect what the site is about, you get poor ranking in search engines. in addition to optimising tags, there are several other ways of boosting search engine rankings. We turn every corner to optimise website using self discovered ways and some common and proven techniques.
Search Engine optimization is of two basic types i.e. on-page optimization and off-page optimization. On-page or On-site search engine optimization is relevant with website elements within whole web page such as text content, images, HTML coding and meta tags, page titles, headings and internal link structure. All these elements should always be a part of Seach Eangine Ranking or SEO packages. This whole process generally targets home page and some other important pages of your website combined with effective internal link structure. Off-page optimization is relevant with backlinks ( from other websites ) etc.
It is better to go mainly for On-page search engine optimization for a steady, gradual and longer lasting growth in search engine ranking by incorporating high quality website content development related to your brand and services, optimization of HTML and restructuring of website code with Content First layout rendering approach.
Essentials of a Better Search Engine Ranking
All websites developed by us are search engine optimised. Frankly speaking, we spend more time in optimising a site for search engines. We collect all type of information about the subject of website and then we modify the content, elements and tags to reflect the true purpose of website. We also use some self discovered ways to further optimise a website. We only rely on the honest approach to optimise a site for search engines and we never use cloaking because most search engine penalise a site if and when they discover it is using cloaking.